November 8, 2021

While the rising cost of living has been grappling American consumers, clear aligners have remained a steadfast solution compared to traditional braces, as the industry looks to combat the soaring price increases of dental and health care.

Consumer interest in clear aligners and metal braces has seen steady growth in the last decade. A report indicated that in 2018, the orthodontic industry was valued at $4.06 billion, with estimates for 2026 looking to topple $9.7 billion. These projections are no over-exaggeration, as research indicates that more than 43% of surveyed respondents still make use of selected orthodontists for primary dental needs.  

An assortment of influences has made invisible braces more popular in the last few years, as consumers are looking for more convenient, affordable, and user-friendly dental procedures. Yet, it’s not to be discouraged, professional dental and orthodontic care remains a priority for many Americans looking to have that killer smile.

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When consumers settled for stay-at-home routines, and with the global boom of online shopping, major invisible braces companies looked to create products and dental kits that can be used by consumers while they’re self-isolating. The concept was a major success from the offset, and the popularity of invisible braces has yet to calm down. 

There are still many of us who are somewhat skeptical about invisible braces, but we’re here to indicate the top reasons why you should perhaps consider braces.

Price Comparison

While top name brands such as Invisalign have remained a key market player, invisible braces can sometimes be more affordable than regular or traditional metal braces.

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Traditional braces can set consumers back anything between $2,500 and $5,500. This also includes impressions, check-ups, and replacement of parts. While competitor brand, AlignerCo charges around $1,145 for clear aligners, which includes impression kits, and retainers as well.

Insurers are extremely reluctant to cover any dental care, which can be a major burden for consumers who are strapped financially.

User-Friendly and Convenience

While most of our shopping is now done online, consumers want the most convenient experiences possible. Products and websites that are more user-friendly tend to be more popular in the general consumer market.

Invisible braces are more consumer-orientated, eliminating constant routine visits to a dental professional. More so, consumers can conduct an impression at home and send it to their local dentist or orthodontist.

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Invisible braces can be constructed a lot faster with the help of 3-D printing, while metal braces require extensive attention to detail and fitting. Invisible braces are more in-public interest while retaining a high level of sophistication.


Contributing to the accessibility of invisible braces is its price point. While many consumers may reside in rural areas, far from any close by dental practitioners, these brands are widely available online.

SmileDirectClub has proven to be the best in this category, offering mail-order impression kits, and all-in person visits to the dentist or orthodontist. Additionally, consumers can also purchase a SmileDirectClub aligner through their local dentist. It’s considerably better to acquire the opinion of your dentist, to ensure the best possible treatment can be given.

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Accessibility is largely influenced by the severity of each dental case.

Suitable for All Ages

Yes, traditional braces are suitable for nearly any person, of any age. Depending on how far each person’s dental needs stretch, young adults, and older consumers are more prone to consider invisible braces over wire or metal braces.

Invisible braces improve overall dental aesthetics. It helps users to feel less awkward, and more comfortable when wearing it. Adults are looking towards invisible braces as the ultimate solution for their dental needs, especially those with minor cases.

Shorter Wear Time

Candid, a competitor brand, has a six-month wearing period, while Invisalign can be worn for up to 18 months. Depending on each person’s needs, these braces are worn over shorter time frames. During the day, braces should be worn between 17 and 22 hours per day, and should only be removed when eating, or sleeping.

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It might add a bit of commitment to wearing these braces, but it’s a lot quicker than traditional solutions. Consider what a professional orthodontist has to say, before making a final decision. Each case should be treated individually, and consumers should be aware that invisible braces are only considered a short-term solution for minor dental issues.

Final Thoughts

Consumers should still consider visiting their dentists or orthodontist before making a final decision. Not all dental needs are the same, and in some instances, invisible aligners can’t help reduce severe dental issues.

Invisible braces still have a shorter wearing period and have a bit more convenience when it comes to traditional braces. There is a major need for these products, and consumers have found it much more user-friendly to conduct at-home impressions. It’s brought the dental industry closer to consumers, reducing the gap and increasing accessibility.

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